Our example of a Caregiver Brand in the ONLE Network is Zelda de Hollander Photography. In her own words:
Zelda is a commercial photographer based in Christchurch, Dorset. She offers business photography and aims to help make the process as easy as possible for her clients. Whether it’s food, venues or people, her process involves making sure her clients are taken care of, and her customer service is second to none.
With both studio and location based photography available, she provides options that make her clients feel well taken care of.
Zelda’s brand is simple and elegant, giving a feeling of care and attention. The simple, monochrome signature logo is both personal and welcoming, showing that she will be the one to care for any client who takes on her services. An open, spacious brand identity ensures focus remains with the client’s needs. By creating a brand that isn’t fussy, it shows a desire to get to find the client’s requirements and take care of them.
Zelda’s brand is one of giving – it is generous, and yet confident in it’s simplicity.