What makes a Rebel brand work?
At their best, Rebel Brands have the ability to create incredible change. Additionally, good Rebel brands can create awareness and become a force for exceptional good in the world. Rebels attract those who feel powerless and have a need to break their shackles and be free. As such, they can sometimes be seen as unprofessional to the casual observer, which can put people off interacting with the brand.
Despite this potential for misunderstanding, Ruler Brands make some of the best alternative brands. Edgy clothing, motorcycle and activist brands are all great examples Additionally, they make great brands in industries where they are prepared to go against the norm. Above all, they have the ability to bring disruption and free thinking to a task. This means they are not afraid to do what’s never been done before. Ruler brands are great at becoming trend setters.
If you’re interested in finding your Brand Archetype and how it can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.