At their best, Ruler Brands have the ability to create order and structure. Additionally, good Ruler brands create other leaders. Rulers naturally attract those a desire for control or responsibility. As such, they can sometimes be seen as bossy or authoritarian to the casual observer, which can put people off interacting with the brand.
Despite this potential for misunderstanding, Ruler Brands make great luxury brands. Additionally, they make excellent coaches. Above all, they have an innate ability to bring a plan to any situation. This means they can help get the best out of potentially disorganised clients. Ruler brands are great at creating structure.
If you’re interested in finding your Brand Archetype and how it can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.