What makes a Sage work?
At their best, Sage Brands seek truth through their wisdom and open-mindedness. Additionally, good Sage brands lead conversations and expel lies. Sages naturally attract those a desire for understanding the truth. As such, they can sometimes be seen as pedantic or know-it-all to the casual observer, which can put people off interacting with the brand.
Despite this potential for coldness, Sage Brands make great informers and news brands. Additionally, they make excellent researchers. Above all, they have the ability to find the most important factors in a situation. This means they can help their clients to find what they’re really seeking.
If you’re interested in finding your Brand Archetype and how it can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.