One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour blue and the brand messages it promotes. Blue [...]
When it comes to your brand, the logo is often a star player in your brand identity. It holds a prominent position and, when designed correctly, can be a powerful marketing tool in itself. So getting it right is important, but why is it difficult? Surely it’s just a drawing, that shouldn’t be [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes. Yellow [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at horizontal lines. Horizontal lines Horizontal lines are used to create a strong sense of tranquillity and calm. Their simple, 'A to B' [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at triangles. Triangles Triangles can be found in all aspects of life, though they are commonly seen in construction as they are the [...]
Colour tends to be the first thing that people notice about logos, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at round shapes, specifically circles, ovals and rings. Circles Circles are used in day-to-day life for [...]
Although colour tends to be the first thing that people notice about logos, shapes are just as important. In this series, we'll look at common shapes used in design and what they mean. The first article looks at four sided shapes - squares and rectangles. Squares and Rectangles We see four [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what messages it sends. For the first article we'll look at the process of using multiple colours and how [...]
