Semiotics

Semiotics - the study of signs     At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]

By |2020-03-13T12:54:50+00:00October 21st, 2019|Branding, Marketing|1 Comment

Colour in Branding – Yellow

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes.   Yellow [...]

By |2020-09-30T12:22:45+00:00August 7th, 2019|Branding, Colour, Design, Marketing|0 Comments

Build Better Branding 3 – Your Brand and You

Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]

By |2019-05-13T09:36:36+00:00May 13th, 2019|Branding, Design, Marketing|0 Comments

Build Better Branding 2 – Brand Message

  Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]

By |2019-05-13T09:33:42+00:00March 12th, 2019|Branding, Design, Marketing|0 Comments

Colour in Branding – Diversity

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what messages it sends. For the first article we'll look at the process of using multiple colours and how [...]

By |2019-05-07T10:29:37+00:00July 10th, 2018|Branding, Design, Marketing|0 Comments

Innovate

Innovate - verb - Make changes in something established, especially by introducing new methods, ideas, or products.   Innovation is a word that is often unfortunately mired in hyperbole. The idea is a grand one, encompassing many truly positive actions such as change for the better, out with the old and in with the new as well [...]

By |2019-05-07T10:29:38+00:00January 16th, 2018|Branding, Creative, Marketing|0 Comments
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