Most brands start with a single step. The idea that even huge brands like Disney, Mcdonalds and Nintendo started out fully formed is ludicrous. Brands evolve and change over time to fit ever changing markets and trends. The above brands are strong as they have evolved over decades (and in the case of Nintendo, [...]
Semiotics - the study of signs At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]
One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes. Yellow [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]
Building Better Branding - Part 1 Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in [...]
Although colour tends to be the first thing that people notice about logos, shapes are just as important. In this series, we'll look at common shapes used in design and what they mean. The first article looks at four sided shapes - squares and rectangles. Squares and Rectangles We see four [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what messages it sends. For the first article we'll look at the process of using multiple colours and how [...]
As many of you might know, today sees the release of the highly anticipated Avengers: Infinity War in cinemas across the world. I've not seen it at the time of writing, so don't worry about spoilers here. The film is hugely ambitious and is the first of it's type to try to tie an entire universe [...]
Innovate - verb - Make changes in something established, especially by introducing new methods, ideas, or products. Innovation is a word that is often unfortunately mired in hyperbole. The idea is a grand one, encompassing many truly positive actions such as change for the better, out with the old and in with the new as well [...]
