Criton required help with designing their range of ebooks. Due to their position as a leader in the hotel app market, these needed to be of high visual quality. As the information contained within is vital to their marketing, they also needed to be easy to digest.
Although they had a strong idea of content, they were unsure of the design direction. Due to this, we looked at what their message was and how to retain attention. Additionally, we needed to provide this for a range of potential readers, from marketing managers to CEOs.
The design process involved creating engaging layouts for a lot of technical information. To achieve this we used a variety of techniques to draw the readers attention to important information.