Illustration can have a myriad of uses for your brand. It can be used to advertise a product, inspire your team and inform clients of a concept or idea. Great artwork can captivate an audience and evoke emotional responses that will help solidify your brand.
There are a number of other great reasons for using custom artwork in your branding. Maybe you want to tell a story, or take your customers on a journey. Perhaps you have some data to visualise in a bite size manner. If a subject is too ambitious for a photograph (or if the subject doesn’t exist), then digital painting is perfect for this.