Colour in Branding – Yellow
Yellow – Happy and Optimistic One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes [...]
Build Better Branding 3 – Your Brand and You
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand [...]
Psychology of Shapes – Horizontal Lines
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at horizontal lines. [...]
Colour in Branding – Blue
Blue – Trusted and Calming One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how [...]
Build Better Branding 2 – Brand Message
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your [...]