Psychology of Shapes – Triangles
People tend to notice colour in logos first, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This article looks at triangles. Triangles [...]
Build Better Branding
Building Better Branding - Part 1 Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they [...]
Colour in Branding – Orange
Orange – Fun and Friendly One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it [...]
Psychology of Shapes – Circles
Colour tends to be the first thing that people notice about logos, but shapes are just as important. In this series, we’ll look at common shapes used in design and what they mean. This [...]
Colour in Branding – Green
Green - Nature and Nurture One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, [...]
Psychology of Shapes – Squares and Rectangles
Although colour tends to be the first thing that people notice about logos, shapes are just as important. In this series, we'll look at common shapes used in design and what they mean. [...]