Strategies for Bold Branding – Plant your Banner

Why should you have Bold Branding? There’s a reason bold branding does better. Pushing boundaries and creating change is more noticeable than going ‘by the book’. As more businesses realise how powerful good branding is, it becomes harder to stand out. And that’s what you want to do, right? No one likes a wallflower. [...]

By |2024-03-22T16:46:37+00:00March 22nd, 2024|Brand Strategy, Branding, Design, Marketing|0 Comments

The Seven Deadly Sins of Branding

What are the Seven Deadly Sins of Branding? There is something insidious eroding your brand authority and image - the Seven Deadly Sins of Branding. As your brand is a collection of thoughts and feelings associated with your business, any damage to this creates negative impressions. Brand identity and authority are crucial to your success [...]

By |2024-03-20T15:34:59+00:00March 8th, 2024|Brand Strategy, Branding|0 Comments

Brand Review – The Road Goes Ever On

I've not been subtle in my assertions that branding is a journey, not a destination. And while it's important to keep exploring, you shouldn't forget to look back on your progress from time to time. Taking in what successes - and failures - you've had is crucial to your continued brand development and alignment. This [...]

By |2022-09-30T15:06:39+00:00September 30th, 2022|Brand Strategy|0 Comments

Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Accepting the Quest – Your Mission Statement

An adventurer is often propelled into action by their quest. Whether it's destroying a magic ring, slaying a timeless evil or relieving a besieged village, the quest is what gives the hero drive. Quests and missions are drivers of purpose and great acts of heroism. They are the call to adventure, and are surprisingly common [...]

By |2022-04-08T10:46:26+00:00April 8th, 2022|Brand Strategy|2 Comments
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