Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Accepting the Quest – Your Mission Statement

An adventurer is often propelled into action by their quest. Whether it's destroying a magic ring, slaying a timeless evil or relieving a besieged village, the quest is what gives the hero drive. Quests and missions are drivers of purpose and great acts of heroism. They are the call to adventure, and are surprisingly common [...]

By |2022-04-08T10:46:26+00:00April 8th, 2022|Brand Strategy|0 Comments

Why do you need a Brand Strategist?

Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month.   The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]

By |2022-03-15T13:58:16+00:00March 15th, 2022|Brand Strategy, Branding, Marketing|0 Comments

The Adventurer – Defining Brand Values, Qualities and Beliefs

I'm a bit Chaotic Good.   Most of you reading this are going to be utterly bemused by that statement, though I'd wager a small number are nodding sagely and know exactly what I mean.   Chaotic Good is an alignment in Dungeons & Dragons. The alignment system is a way of determining a character's [...]

By |2022-03-04T16:23:18+00:00January 26th, 2022|Brand Strategy, Branding|0 Comments
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