Why Empathy is Vital to Great Design

On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help?   Empathy is the skill that allows us to see the [...]

By |2022-03-04T16:23:33+00:00March 4th, 2022|Brand Strategy, Branding, Design|0 Comments

Colour in Branding – Yellow

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes.   Yellow [...]

By |2020-09-30T12:22:45+00:00August 7th, 2019|Branding, Colour, Design, Marketing|0 Comments

Build Better Branding 3 – Your Brand and You

Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]

By |2019-05-13T09:36:36+00:00May 13th, 2019|Branding, Design, Marketing|0 Comments

Build Better Branding 2 – Brand Message

  Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]

By |2019-05-13T09:33:42+00:00March 12th, 2019|Branding, Design, Marketing|0 Comments
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