Semiotics

Semiotics - the study of signs     At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]

By |2020-03-13T12:54:50+00:00October 21st, 2019|Branding, Marketing|1 Comment

Build Better Branding 3 – Your Brand and You

Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]

By |2019-05-13T09:36:36+00:00May 13th, 2019|Branding, Design, Marketing|0 Comments
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