Brand Voice – Your Call to Adventure

It's not what you say - it's how you say it. I know, it's pretty cliché, but it's true. Especially when it comes to your brand voice. The voice is your herald, it announces your arrival. It has the power to inspire or extinguish, to praise or belittle. To create or destroy. It can [...]

By |2022-09-30T15:05:50+00:00September 21st, 2022|Brand Strategy, Branding, Marketing|0 Comments

How Marketing and Design Work Better Together

Marketers and designers can sometimes seem at odds to one another. Marketing is perceived as very data driven, all about metrics and performance, whereas design is seen as purely creative and visual. These two camps should be at odds with one another, right? Well, I believe that marketing and design work better together than apart. [...]

By |2022-09-12T11:58:27+00:00September 12th, 2022|Design, Marketing|0 Comments

Why you should partner with a brand strategist

Across this blog, I frequently write about the importance of branding your own business, but there’s something else that a great brand strategist can offer - partnership. To partner with a brand strategist is to open up a world of opportunity for yourself and your clients, that doesn't just end at your visual identity.   [...]

By |2022-08-26T14:40:12+00:00August 25th, 2022|Brand Strategy|0 Comments

Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Accepting the Quest – Your Mission Statement

An adventurer is often propelled into action by their quest. Whether it's destroying a magic ring, slaying a timeless evil or relieving a besieged village, the quest is what gives the hero drive. Quests and missions are drivers of purpose and great acts of heroism. They are the call to adventure, and are surprisingly common [...]

By |2022-04-08T10:46:26+00:00April 8th, 2022|Brand Strategy|0 Comments

Why do you need a Brand Strategist?

Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month.   The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]

By |2022-03-15T13:58:16+00:00March 15th, 2022|Brand Strategy, Branding, Marketing|0 Comments

Why Empathy is Vital to Great Design

On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help?   Empathy is the skill that allows us to see the [...]

By |2022-03-04T16:23:33+00:00March 4th, 2022|Brand Strategy, Branding, Design|0 Comments
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