An adventurer is often propelled into action by their quest. Whether it's destroying a magic ring, slaying a timeless evil or relieving a besieged village, the quest is what gives the hero drive. Quests and missions are drivers of purpose and great acts of heroism. They are the call to adventure, and are surprisingly common [...]
Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month. The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]
On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help? Empathy is the skill that allows us to see the [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]
Deciding to step out on your brand journey is only the first step, and doing so without direction can leave even the most seasoned adventurer lost in the wilderness. Branding can in some ways be like hiking - it's easy to get out and start, but without direction you can end up lost and [...]
Most brands start with a single step. The idea that even huge brands like Disney, Mcdonalds and Nintendo started out fully formed is ludicrous. Brands evolve and change over time to fit ever changing markets and trends. The above brands are strong as they have evolved over decades (and in the case of Nintendo, [...]
Semiotics - the study of signs At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]
Building Better Branding - Part 1 Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in [...]