The Boardroom came to us looking for assistance with their re-brand. Our challenge was to create an identity that spoke of The Boardroom’s core values. As they attract a variety of business owners and professionals, we needed to engage a diverse group. Additionally, we were required to position the brand as the ‘rebels’ of what is usually a conservative market. Above all, they wanted a brand that would stand out in the market.
The use of colour was important here, and utilises a variety of bright colours to show diversity. Although the colours are bright, minimal use prevents it looking childish. For example, the business cards use only a single colour for emphasis. Business cards, banners, ebooks and more assets were designed. On top of this, the project required custom illustrations.