BRAND ARCHETYPES – THE EXPLORER
The Explorer Brand Archetype are spiritual seekers providing a sense of wonder through freedom. Therefore, they are often known as the adventurer, the wanderer or the quester.
Explorers are exciting, fearless and daring. They want to create exciting, fulfilling experiences that will be remembered for ages to come. Their main goal is to find spirituality through exploration and independence. Above all, they desire the freedom to explore. Their ideal is a world where people are free to pursue their happiness.
What Makes the Explorer Brand Archetype Work?
At their best, Explorer brands are ambitious, spirited and independent. These traits make them exciting and daring to work with. Explorers naturally attract people who want to forge their own path. However, the casual observer can see their need to be constantly moving as restless or aimless. As such, order led clients can be put off interacting with the brand.
Explorer brands make excellent partners for a number of brands despite this potential for misunderstanding. Their freedom of thought makes them natural partners to Creators, and Rebels respect them as free spirits. Additionally, Magicians love their sense of wonder and Heroes respect their sense of challenge.
Above all, they have an ability to make people feel free. This means they can give their audience a breath of fresh air, which can create feelings of relief and excitement in equal measure. Explorer brands create incredible tales and a sense of adventure.
If you’re interested in finding your Brand Archetype and how it can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.
Want to Explore your Brand?
If you’re interested in finding your Brand Archetype and how it can help your business, contact us here.
Alternatively, book a discovery call and discuss how we can uncover even more about your brand.