At their best, Explorer brands are ambitious, spirited and independent. These traits make them exciting and daring to work with. Explorers naturally attract people who want to forge their own path. However, the casual observer can see their need to be constantly moving as restless or aimless. As such, order led clients can be put off interacting with the brand.
Explorer brands make excellent partners for a number of brands despite this potential for misunderstanding. Their freedom of thought makes them natural partners to Creators, and Rebels respect them as free spirits. Additionally, Magicians love their sense of wonder and Heroes respect their sense of challenge.
Above all, they have an ability to make people feel free. This means they can give their audience a breath of fresh air, which can create feelings of relief and excitement in equal measure. Explorer brands create incredible tales and a sense of adventure.
If you’re interested in finding your Brand Archetype and how it can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.