BRAND ARCHETYPES – THE MAGICIAN
Magician Brands provide legacy through wonder and the power of dreams. Therefore, they are often also known as the wizard, the sorcerer or the enchanter.
Magicians are charismatic and driven. They want to create unique visions and make the world more magical. Their main goal is changing dreams into reality. Above all, they desire transformation. Their ideal is to change the mundane into the magical.
What Makes the Magician Work?
At their best, Magician brands have the ability to transform and fascinate. Additionally, great Magician brands create wonder and belief in the impossible. Magicians naturally attract big dreamers. As such, the casual observer may see them as showy tricksters. They can be seen as dishonest or manipulative at their worst. As such, they need to be careful to only promise what they can offer. In short, their promises are only as good as their actions.
Magicians can be found across many business sectors. Like Creators, they make particularly good innovative brands. They also make excellent problem solving businesses. Magicians find kindred spirits in Creators and Seducers. Above all, they have an ability to make people feel like anything is possible. They find big solutions for their client’s problems. Magician brands are great at finding innovative solutions and healing their client’s pain points.
If you’re interested in finding how your Brand Archetype can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.