The Seducer brand archetype provides community by leveraging desire and intrigue. Therefore, they are often also known as the lover, the tempter or the paramour.

Seducers are desirable and luxurious – they want to be wanted, and aim to build a following that hangs on their every word. This is often through their main goal of building deep relationships. Above all, they desire connection; the more genuine, the better.

To accomplish this, the Seducer’s message is simple – be irresistible. Being desirable, creating intrigue and building attraction are all hallmark strategies of the Seducer. They aim to make the viewer feel like the centre of their world! These strategies are motivated by ideals of pleasure and belonging. This means their marketing is aimed towards turning wants into needs.
With a focus on being loved, it is little wonder that the Seducer fears rejection. Therefore, they should always show exactly what they can offer their clients and not be afraid to use the power of intrigue marketing. However, they also need to be aware of being too mysterious or aloof. Ultimately, they need to understand how to seduce without being too opaque.
Seducer Brand Stats

What Makes a Seducer Work?

At their best, Seducer brands have the ability to create a devoted following. Additionally, great Seducer brands entice and build confidence. Seducers naturally attract those a desire for connection or the finer things. As such, they can sometimes be seen as flirty or insincere to the casual observer. This can put people off interacting with the brand.

Despite this potential for misunderstanding, Seducers, like Rulers, make great luxury brands. Above all, they have an ability to make people feel special. This means they can get into the hearts and minds of their audience, which gives them deeper insight than other archetypes. Seducer brands are great at building the deepest relationships.

If you’re interested in finding your Brand Archetype and how it can help your business, contact us here. Alternatively, book onto our Brand Adventurer course to discover even more about your brand.


Laura Payne-Stanley


Our example of a Seducer Brand in the ONLE Network is the Arch-Seducer herself, Laura Payne-Stanley. In her own words:

What most people know about me, is that I have an energy that I bring for my work, working with visionaries, empire builders, and power couples. The LPS methodology focuses on mental mastery, true freedom and relationship vitality as clients create their legacy in the world, for themselves, their family, and the wider world.

I’m an expert in working with tenacious leaders and entrepreneurs, to create their greatest dreamed levels of legacy. I am here to serve not to please clients, and as one client said “LPS burrows into your soul and asks those tiny questions that create the biggest shifts”.

I work with clients on feelings of constraint and unconscious blind spots that are keeping them prisoner, from realising their full potential.

I’m tenacious and seek to create a legacy myself. I have a forever curious mind, so I lean in, I learn and I share expert knowledge such as being a TEDx speaker.’

Laura creates exceptionally deep relationships with her clients using seduction marketing and intrigue.