Haynes MarComs came to us looking for assistance with their new logo. Additionally, they had a number of print and digital projects that required attention. With a lengthy history in the marketing sector, this particular client had a strong idea of their message and mission. As such, we had a path to tread from the word go. However, we needed to be certain we were crafting this message into their identity. Above all, this needed to be professional and stand-out.
We looked primarily at the idea of climbing and journeys, and worked to create a monogram effect for the company founder. Alongside this, we worked on multiple branded pieces to get the identity noticed in the travel-tech sector. An A6 industry survival booklet was pride of place amongst these, which has proven popular at multiple conferences and shows. Additionally, we created business cards and slide decks.