It’s a question I get asked frequently – what’s the story behind the name?
Well, like anything in branding, there’s a reason for it.
There’s a tale I like to use about koi fish, swimming up a forest stream. The school glistens gold and amber as it swims, eventually reaching a waterfall. Some fish turn back, while others begin to try to climb the waterfall.
As they climb, demons appear from the forest, jeering and throwing stones. One by one, the koi turn back. However, after 100 years of climbing, one of the koi eventually reaches the top.
The gods in the heavens above see this feat of willpower and determination, They reward the koi, turning it into a magnificent dragon – a symbol of power, wisdom and courage.
That’s why I chose ‘Iron Dragon’ for the brand.
It takes a will of Iron to go against the flow and reach your potential when the world seems set against you.
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