What makes the Everyperson work?
At their best, the Everyperson brand archetype is welcoming and friendly. Additionally, great Everyperson brands are incredibly reliable. They naturally attract a range of clients, but predominantly those who value being part of a community. At their worst, and without care and attention, they can be seen as weak, suggestible or conventional.
With belonging and community as their key drivers, Everyperson brand identity is great for everyday brands. They also work well for community-building brands, such as networking groups. They have an innate ability to bring reliability to their clients. This means they can build a community of loyal followers who are happy to be involved with the company. Everyperson brands are great at building something bigger than themselves.
If you’re interested in finding your Brand Archetype and how it can help your business, take the quiz below for a quick look at your Archetype. Alternatively, book in to my Brand Adventurer course to discover even more about your brand.