BRAND ARCHETYPES – THE CAREGIVER
Caregiver Brands bring order through care and service. Therefore, they can also be known as the protector, the saint or the selfless.
Caregivers are welcoming and inviting – they want to provide the best experience. This means they aim to put their client’s needs above all else. Their main goal is to help others. Above all, they desire to protect people from harm. This could be emotional, mental, physical or even business based. Care comes in many forms, but all Caregivers have great customer service.
With a focus on caring, it is little wonder that the Seducer fears being perceived as selfish or ungrateful. Therefore, they should always put others before themselves. In their interactions they should truly listen to what their clients needs are. They can then provide even greater service. However, they also need to be aware of being passive as this can make them weak. Ultimately, they need to understand how to give without being taken advantage of!
What Makes the Caregiver Work?
The Caregiver brand archetype can create order, fairness and equality. Additionally, great Caregiver brands protect and create calm. They attract people to look after. As such, they can sometimes be seen as weak, manipulative or even masochistic to the casual observer. This can put people off interacting with the brand. It can also make them seem fake if their caring is insincere.
Caregivers, as their name implies, make great care brands. Above all, they have the ability to make people feel secure. This means they can better help people and do real world good. Caregiver brands are great at supporting the world around them in addition to their clients. At their best, they are generous, benevolent and strong. Their giving nature and altruism are naturally attractive.
If you’re interested in finding your Brand Archetype and how it can help your business, take the quiz below for a quick look at your Archetype. Alternatively, book onto my Brand Adventurer course to discover even more about your brand.