You’ve outgrown the brand
you started with
You built your brand from scratch with nothing more than an idea and the tenacity to see it through. Now, you’re doing well enough, but your branding still makes it look like you’re bootstrapping.
And that’s preventing you from charging what you’re worth and getting clients who see your value.
You built your brand from scratch with nothing more than an idea and the tenacity to see it through. Now, you’re doing well enough, but your branding still makes it look like you’re bootstrapping.
And that’s preventing you from charging what you’re worth and getting clients who see your value.
DEFINE WHAT SETS YOU APART
AND SHOW IT CONFIDENTLY
AND SHOW IT CONFIDENTLY
It’s a busy world out there, so standing out is more vital (and difficult) than ever before. Clients are more savvy than ever; while you’re stuck defining your brand they’ve already moved on to someone who can solve their problems.
You need to show what makes you different and why people should buy from YOU, and the best way to do that is to have a bold brand that shows exactly what you stand for and accurately reflects your worth.
My process is honed from 10+ years of building brand identities for business owners just like you. Here’s how it works.




MEET YOUR GUIDE:
Daniel J. Moore
I’m Daniel J. Moore – Artist, Adventurer, Warrior.
If it’s not fully clear yet, I’m a geek, fascinated with identity and psychology. All this together means I love to explore and discover, especially when it lets me view things from a different perspective. If you’re passionate about what you do, then I’ll quickly get excited about it too.
With 10+ years of experience and a knack for getting to the heart of what my clients haven’t spotted, you’re in safe hands on your journey.

What changes when the brand
catches up with the business
catches up with the business
REAL BRANDS. REAL RESULTS.
A carefully crafted brand identity does so much more than look pretty. Once we align your brand with the business behind it, you’ll have a clearer view of who you’re working with and how you’re perfectly positioned to help them.
Plus the visuals that let you attract them, even when you’re not in the room.
A brand identity that shows the value of your business increases your confidence and forces you to stop undercharging.
My clients come to me confused, but leave confident.
NOTHING TO HIDE –
ESPECIALLY ON PRICE
Investing in your brand doesn’t need to cost the earth. But it helps to know where you stand.
Brand identity workshop only
- Brand consultation & positioning
- Defined purpose, vision and values
- Direction document
Full brand identity
- Full Brand Strategy
- Logo & Visual Identity System
- Core Brand Assets and Guidelines
Identity + Website
- Full Brand Identity & Strategy
- Website Design
- Additional Launch Support
Exact scope is confirmed on the Compass Call. This is here so you know if we’re in the right ballpark before you book.
Got questions?
I’ve got answers
Most projects run between 6 and 10 weeks, from the signing of contracts to delivery of final files. This depends on the full project scope and how quickly feedback is sent.
Brilliant! I don’t throw everything out for the sake of it. My method is primarily ‘evolution, not revolution’. The Compass call and Brand Adventure workshop also look at what is currently working, so I evolve it rather than bin it. Rebrands can be alienating to some customers, so I take every effort to ensure your existing clients will love the new branding.
Absolutely! I’ve worked with clients in Ireland, Monaco, Sweden, Finland, Canada, the US and more! My process can be run entirely online through video calls and shared files, so location isn’t a problem. But if you’re local, or want me to run an in-person workshop, we can do that, too.
Start with the free Brand Audit. It’ll tell you exactly what’s costing you credibility right now, with no commitment. I also have a free guidebook that will help you with the basics of your brand.



