What Makes the Magician Work?
At their best, the Magician brand archetype can transform and fascinate. Additionally, great Magician brands create wonder and belief in the impossible. Magicians naturally attract big dreamers. As such, the casual observer may see them as showy tricksters. They can be seen as dishonest or manipulative at their worst. As such, they need to be careful to only promise what they can offer. In short, their promises are only as good as their actions.
Magicians can be found across many business sectors. Like Creators, they make particularly good innovative brands. They also make excellent problem-solving businesses. Magicians find kindred spirits in Creators and Seducers. Above all, they can make people feel like anything is possible. They find big solutions for their client’s problems. Magician brands are great at finding innovative solutions and healing their client’s pain points.
If you’re interested in finding your Brand Archetype and how it can help your business, take the quiz below for a quick look at your Archetype. Alternatively, book into my Brand Adventurer course to discover even more about your brand.