Brand Adventurer – Discovery & Strategy

Without a strong foundation, anything that’s built will eventually fall. Brand Adventurer helps you uncover the parts of your brand identity you can’t quite define. Knowing what you need to say and to whom is a vital first step that needs to occur long before we start designing.

This is a focused, collaborative deep-dive, where I act as your guide to help you discover the hidden truths of your brand and market it with confidence.

Most businesses skip this bit entirely, so by doing it, you immediately get ahead of most of your competition.

You get:

–  4x 2-hour deep-dive workshops into your business, audience, and competitors

–  Your brand’s core positioning, values, and personality defined

–  A clear brand voice that defines how you sound, in writing and in person

–  A strategy document that helps you understand and use your identity.

Why it matters:

Every design decision after this point has a reason behind it. Things get chosen because they do a job, not because they ‘look nice’.

PHOENIX – core visual identity

With a map in hand, it’s time to start the main journey. Phoenix is all about rebirth and renewal, finding what worked before and evolving it into a new form that attracts your ideal clients.

Using what we discovered in Brand Adventurer, we build a visual identity (logo, colours, typography etc.) that will carry your business forward. This is more than a quick logo tweak; it’s a full identity designed to hold up as you grow, pitch bigger clients, and get taken more seriously. This is a collaborative approach, so we build something that is unmistakably yours.

You get:

– A full logo design, plus variants for use across your brand

– A refined colour palette and typography choices

– Supporting visual elements, such as patterns, icons and imagery style

– Brand guidelines, so your brand always looks great without you having to think about it.

Why it matters:

This stage creates the visual core, so your branding accurately reflects how good you are to clients, competition, and yourself!

Forgemaster – Social and everyday assets

An identity is only any good if it gets used. If all your fresh new branding never gets utilised, it’s not going to advance your business.

This stage takes everything from Phoenix and builds the things you’re actually going to use. Templates, PDFs and printed assets are all part of the Forgemaster phase. The deliverables are different for every client, and this is both tailored to your budget and what your business actually uses. There’s no point in making slick business cards if you never go to live events, for example.

You get:

– Social media templates to match your new identity, plus covers for the sites you use most

– Asset packs for ongoing content

– The print and pitch materials you rely on (slide decks, PDF one-pagers, business cards etc).

Why it matters:

Brands only work when they are consistent. Foregemaster arms you with everything you need to appear on-brand wherever your ideal clients find you.

Forgemaster Plus – website

The three phases culminate in your website. A space you truly control. Social platforms can come and go (anyone remember MySpace?), so your own domain is vital to your brand’s longevity.

This isn’t a simple re-skin of your site. I’ll look at the journey your clients take so we can best capture their attention, using the insight from the Brand Adventurer phase. Then we take everything built in Phoenix and apply those rules here to create something that looks the part.

You’ll also get a site that’s yours to edit, in WordPress, Squarespace or Wix, so you have full control.

You get:

– A site built around your new identity and messaging

– A clear user journey that guides them to performing a desired action

– A site you can change without needing a developer every time.

Why it matters:

Social media rules change all the time. A site you own is a permanent place your audience can find you, while showing them you’re serious about business.