About Iron Dragon

Adventures can start in the most unlikely places. Starting freelance graphic design wasn’t my original plan. But those who answer the call learn to love the journey, becoming more than mere travellers.

They become the heralds of change.

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Every Hero Starts
Somewhere Unglamorous

You probably started in a spare room or on a kitchen table, with nothing but a laptop and a fierce sense that something needed to change, and you were the one to do it.

You built this business without a map, figuring it out with every step (and misstep) of your journey.

That scrappy start got you where you are now, but the brand you threw together to get going hasn’t grown with you, and it’s starting to undersell everything you’ve become.

This is where that changes.

Does this sound like your journey so far?

– You started this quest alone, 3+ years ago, with no funding or safety net

– You’re proud of your work, but feel a little embarrassed by how your branding looks when a new prospect turns up

– People are surprised how good you are once they actually work with you

– You’ve got budget for this, but you’re worried about wasting it on the wrong things

– You’re done being underestimated on sight, and don’t want to settle for clients who want ‘cheap’.

That’s me! Let’s talk

A road less Travelled – how i became a freelance graphic designer

Iron Dragon was born of a need to provide the freedom I felt I lacked, and to provide it for other small business owners who feel they can’t compete. Becoming a freelance graphic designer wasn’t always my plan, but it fit like a glove.

I founded Iron Dragon in early 2016 after realising I wasn’t finding the fulfilment I needed in employment. It was at once a tough choice and blindingly obvious: dropping the safety of a consistent paycheck for the unknown of becoming a freelance graphic designer.

It was blissfully freeing.

Staring from a tiny corner desk in a bedroom rented from a friend, it was never about domination.

Never about being ‘number 1 in the world’.

Instead, I wanted to build something that would appeal to fellow travellers, to share their stories and help them find success on their journey. My clients all share that trait. They are passionate, incredible people who want to create something more.

The journey so far has been one of discovery, forging new paths through experimentation, exploration and a fascination with the fantastical. My road is the one less travelled, exploring the wilds and bringing a little of that magic, myth and awe back to my clients.

Iron Dragon is here to save you from feeling mundane.

WHAT I’M GREAT AT

A brand is so much more than a destination – it’s a whole huge adventure. Here are some of the skills I use to help you make the most of your journey.

Visual Identity Design

Your visual identity is vital in showing how unique your brand is. I’ve a keen eye for design, from logos and layout design to print.

Brand Strategy

With so many directions, it can be tough to get a brand on the right track. I’ve got the ability to help focus your brand and start growing.

Brand Storytelling

Your ‘why’ is as important as your ‘what’. I love showing how powerful your purpose can be through telling your brand story.

Illustration & Design

With a background in both traditional and digital artwork, I’ll bring my artistic ability to creative projects.

Problem Solving

I’ve a knack for solving puzzles, and I like to use this to help my clients come up with unique solutions to their branding troubles.

Discovery

I know how to ask the right questions and discover what’s truly going on with your brand, helping you find the real, deep answers.

Who am I?

I’m Daniel J. Moore – Artist, Adventurer, Warrior.

If it’s not fully clear yet, I’m a geek, fascinated with identity and psychology. All this together means I love to explore and discover, especially when it lets me look at things from a different perspective. If you’re passionate about what you do, then I’ll quickly get excited about it too.

The Artist in me is my creative side. I’ve been drawing since I first picked up a pencil and never stopped. I paint miniatures, draw whenever I can, and even enjoy a bit of creative writing. I’m also a pretty handy cook.

The Adventurer in me is my geeky side. I love discovering things. That means getting out and exploring, as well as spending time playing tabletop games, role-playing games and generally getting excited about anything that makes life more fantastical.

The Warrior in me is my nature. I’m fiercely loyal and prefer to speak frankly. Which means I won’t mess you about if you offer me the same courtesy! I also get out whenever I can and swing swords around for good measure.

WHY ‘IRON DRAGON’?

It’s a question I get asked frequently – what’s the story behind the name?

Well, like anything in branding, there’s a reason for it.

There’s a tale I like to use about koi fish, swimming up a forest stream. The school glistens gold and amber as it swims, eventually reaching a waterfall. Some fish turn back, while others begin to try to climb the waterfall.

As they climb, demons appear from the forest, jeering and throwing stones. One by one, the koi turn back. However, after 100 years of climbing, one of the koi eventually reaches the top.

The gods in the heavens above see this feat of willpower and determination. They reward the koi, turning it into a magnificent dragon: a symbol of power, wisdom and courage.

That’s why I chose ‘Iron Dragon’ for the brand.

It takes a will of Iron to go against the flow and reach your potential when the world seems set against you.

Ready to start your own branding story? Book a meeting with me below.

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Ready to start your journey?

Freelance Graphic Design and Brand Strategy to help you build a bold brand. Click the icons below to find out how I can help you stand out from the crowd.