Grand adventure

A group brand strategy programme for small business owners who are incredible at what they do, and are ready for everyone else to know that, too.

The Grand Adventure is limited to four business owners per cohort, so each member gets the time and attention they need, while they help each other achieve more.

Step into the wild heart of your brand and emerge stronger, together.

Join the Waitlist

4 Adventurers.
10 weeks.
1 quest.

It’s easy to lose your way with your brand. Your mission may seem obvious at first, but over time it becomes convoluted, lost in a forest of similar offerings. And that can eat away at your confidence.

Grand Adventure is a guided group experience for four small business owners ready to plant their flag in the ground, understand what makes them truly unique, and say it with confidence.

Sound Familiar?

You’ve been running your business for years, but when someone asks what you do, you still stumble over the answer
Your brand feels inconsistent, different wherever people encounter it
Businesses no better than yours are getting the clients you want because their brand is clear and yours isn’t
You’ve tried refreshing your website or rewriting your bio, but nothing sticks because none of it follows a clear foundation

Uncover the core pillars that set your brand apart, with your team of fellow business owners to aid you

A strong brand identity isn’t built on a logo or a colour palette. It’s built on a deep, honest understanding of who you are, who you serve, and why it matters.

The Grand Adventure is a 10-week programme that takes you and your fellow adventurers into the heart of your brands. We go far beneath surface messaging, into the core identity that drives everything.

We look at the essential building blocks of a brand that feels authentic, communicates clearly, and attracts the right people. Together, these eight pillars form a complete picture of your brand’s real identity. By the time you’re done, you’ll know exactly who you are and how to say it in the right way to attract your ideal clients.

How the group

builds your brand

Any good adventurer knows the journey is easier with companions. You’ll work alongside three other small business owners, ready to challenge your thinking, show you what you can’t see, and generally create a supportive atmosphere.

They aren’t here to steal your secrets or put you down. Each group brand strategy cohort is formed to build on each other’s strengths, provide support and help you get the most out of your time. You’ll get honest, live feedback to help you hone your brand identity.

The benefits of a group

Get real-time feedback on your message and story. Your peers often see what you’re too close to
Gain confidence by speaking aloud what you’ve never dared to voice. Being heard by your peers helps make your message real.
By week ten, you’ll have three business owners (plus me) who will know your brand as well as you do, forming the seeds of a new network.

what you’ll
walk away with

So, what do you get from the programme? I’m so glad you asked.

The Grand Adventure shows you where your brand’s deepest foundations lie. You build this (with help from your fellow adventurers), so you know it’s based on what’s real and what really reflects your business.

A brand purpose you can truly believe in, and use to drive your business forward
Positioning that shows how you are different
Core values that actually mean something, and work to differentiate you
A guide to your voice, tone and character, to help you stand out wherever you are
A story you’ve delivered to your peers, so it no longer feels scary or ill-defined

what adventurers have said

‘Daniel helped me to put the story behind the brand in a very straightforward and coherent way. A wonderful thing about the process is that Daniel is clearly extremely passionate about creating things and about storytelling as well. His passion really comes out in working with him and creates a safe space to genuinely show the feelings behind what you want to achieve.

By the end of the session, I had had such an uplifting afternoon, feeling that the bedrock for where the brand came from were, where it is heading and what it wants to achieve were clear, with a clear path of next steps on what to do next.

If you’re just starting out, feeling lost in your journey or even feeling like you need to reinvigorate what you have, then I would definitely recommend speaking with Daniel.

My one suggestion (and hopefully it’s an easy one): just be yourself with him so that he can help to guide you on your quest!’

Richard Hiron, The Hironator

The character week really surprised me and made me look at my business in a different light.

I really appreciated you keeping track of our time so we had the same space to reflect – even when some people talked more than others! You very diplomatically handled that well!

Sarah Fish, Focus Coaching & Hypnotherapy

I loved being part of a small cohort – or band of adventurers. Getting feedback from others who could be completely objective about my business was so helpful. It also felt like we really gelled as a group which was really special.

I also liked the way the programme took me through the brand step by step and gave me time to really think about what sits underneath the business. The most valuable part was seeing the separate elements begin to connect into a much clearer and more coherent whole.

The programme has helped me see Jumaka Glass as a much more coherent brand than I did at the start. I came in with several different strands to the business that sometimes felt disconnected, and I’m leaving with a much clearer understanding of the ideas that unite them

Margaret Saunders, Jumaka Glass

Is a group branding cohort
right for you?

You’ve made it this far, so is this the right piece for you, right now? If the below reflects where you are and what you’re feeling, join the waitlist, and I’ll contact you with details of my next cohort.

This is for you if…

You’re a service-based small business owner or solopreneur. You KNOW you do great work, but struggle to communicate that
You’ve been in business for at least a year, but your brand doesn’t quite match the expertise you bring
You want a structured programme with accountability built in
You want to explore your brand in depth, rather than just fill in templates

This isn’t for you if…

You want your logo, colours or visuals changed immediately. Look to PHOENIX for that
You want to get a few quick fixes or surface-level answers. If you’re not prepared for depth, this isn’t for you
You’re not willing to show up consistently and provide your group members with attention and insight

YOUR GUIDE into the wild:
Daniel J. Moore

I’ve seen what happens when a business owner gets clarity on their brand. Because it happened to me.

I’ve also seen what happens when they don’t.

You’re not struggling because you lack ability. You’ve not been given the space or structure, or even the right questions, to see what your brand stands for. That lack of depth is something almost all business owners struggle with.

Over the last 10+ years, I’ve worked to change that, so small businesses like yours get the rewards you deserve.

THE INVESTMENT

Grand Adventure costs £899 per person. That’s less than £90 per session for 10 weeks of structured insight, expert brand-building and collaboration with other business owners who will add their unique perspective to your brand.

Your place is confirmed on receipt of your first payment.

Joining the waitlist is free and not a commitment to buy!

Two ways to pay:

A one-off payment of:

£899

Three payments of:

£300

Ready to discover your brand’s
wild heart?

The next group brand strategy cohort is forming now. There are four places per adventure, and I fill these from the waitlist first. Joining the waitlist doesn’t commit you to buying, and you’ll hear from me personally when a party forms.