Think Forensics came to me looking for a full rebrand. This project required working from the ground up. Due to this, I started with the Brand Adventurer workshop, allowing us to uncover a deeper understanding of the brand. Ultimately, I was looking for why customers would interact with Think Forensics above other marketing specialists. Key amongst these was a playfulness and desire to provide care. This is an important factor in a market that can be filled with gurus and bad actors.

Our development led us to use thought bubbles and magnifying glasses. These represent the ‘Think’ and ‘Forensics’ parts of the name, respectively. Using abstract images helped create an impression without being too overt. This also gave us lots of tools to play with for fun and engaging layouts – perfect for a brand with a playful side.

The hyper-vibrant scheme uses four very different colours to grab attention: a cool cyan, deep purple, bold magenta and warm yellow. A brilliantly diverse brand identity was created by sticking to a few rules and thinking about shape and white space – without sacrificing consistency. This matches Think’s bright, vibrant way of marketing!

Alongside the logo design, I developed a distinct set of visual elements that help keep the brand fresh and unique. These include cutouts and illustrated elements to maintain a consistent feel, even with a varied colour palette.

To ensure consistency a range of business cards and other print materials were designed. Different colours from the palette were used across these items to create varied materials, but the same layout principles were applied to each. This ensured brand consistency while creating visually different pieces.

Full logo design, workshops, brand guidelines, social media covers, stationary and website design were all covered on this project.