Unvector is the result of what happens when someone finds their passion. In this instance, the client took the Brand Adventurer workshop to define their purpose and vision. They left with something much bigger.

The client had been stuck in a rut, holding onto a half-formed idea for a few years. Within three hours, we had a solid reason for the brand, plus direction, strong values and a message.

For Unvector, this meant the drive to remove shackles and help people feel free to enjoy their pursuits.

Naturally, with such a strong momentum behind us, we quickly moved into the design phase. This meant creating a new brand from the ground up. This included a logo, brand guidelines, colours, fonts, merchandise, products and a series of social media ads. Additionally, a number of graphic elements were designed to create a brand with depth, including patterns, layouts and motifs.

The outcome is a brand identity that blends drive with freedom. Bright blue and white space evoke the feeling of the open sky and endless possibility. Subsequently, we designed the brand visuals and merchandise with this idea in mind. There’s a sense of motion and energy behind everything, from ads to clothing and merchandise.