Strategies for Bold Branding – Plant your Banner

Why should you have Bold Branding? There’s a reason bold branding does better. Pushing boundaries and creating change is more noticeable than going ‘by the book’. As more businesses realise how powerful good branding is, it becomes harder to stand out. And that’s what you want to do, right? No one likes a wallflower. [...]

By |2024-03-22T16:46:37+00:00March 22nd, 2024|Brand Strategy, Branding, Design, Marketing|0 Comments

The Seven Deadly Sins of Branding

What are the Seven Deadly Sins of Branding? There is something insidious eroding your brand authority and image - the Seven Deadly Sins of Branding. As your brand is a collection of thoughts and feelings associated with your business, any damage to this creates negative impressions. Brand identity and authority are crucial to your success [...]

By |2024-03-20T15:34:59+00:00March 8th, 2024|Brand Strategy, Branding|0 Comments

Why do fonts matter?

When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter?   The simple explanation is that they provide another way for your brand to stand out.   Often, font choices can make [...]

By |2023-05-09T10:09:13+00:00May 9th, 2023|Brand Strategy, Branding, Fonts|1 Comment

Branding vs Marketing

To the casual observer, branding and marketing may appear to be the same. They're both inherently mysterious disciplines - branding is often described as a 'dark art'. They also have similar aims and goals, namely to aid the selling of a product or service. They both naturally lead to assisting sales (though I'll leave sales [...]

By |2024-02-09T11:32:54+00:00January 13th, 2023|Brand Strategy, Branding, Marketing|0 Comments

Brand Review – The Road Goes Ever On

I've not been subtle in my assertions that branding is a journey, not a destination. And while it's important to keep exploring, you shouldn't forget to look back on your progress from time to time. Taking in what successes - and failures - you've had is crucial to your continued brand development and alignment. This [...]

By |2022-09-30T15:06:39+00:00September 30th, 2022|Brand Strategy|0 Comments

Why you should partner with a brand strategist

Across this blog, I frequently write about the importance of branding your own business, but there’s something else that a great brand strategist can offer - partnership. To partner with a brand strategist is to open up a world of opportunity for yourself and your clients, that doesn't just end at your visual identity.   [...]

By |2022-08-26T14:40:12+00:00August 25th, 2022|Brand Strategy|0 Comments
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