Branding vs Marketing

To the casual observer, branding and marketing may appear to be the same. They're both inherently mysterious disciplines - branding is often described as a 'dark art'. They also have similar aims and goals, namely to aid the selling of a product or service. They both naturally lead to assisting sales (though I'll leave sales [...]

By |2024-02-09T11:32:54+00:00January 13th, 2023|Brand Strategy, Branding, Marketing|0 Comments

How Marketing and Design Work Better Together

Marketers and designers can sometimes seem at odds to one another. Marketing is perceived as very data driven, all about metrics and performance, whereas design is seen as purely creative and visual. These two camps should be at odds with one another, right? Well, I believe that marketing and design work better together than apart. [...]

By |2022-09-12T11:58:27+00:00September 12th, 2022|Design, Marketing|0 Comments

Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Colour in Branding – Green

One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes.   Green is a secondary colour, the [...]

By |2022-01-20T11:51:51+00:00April 21st, 2021|Branding, Colour, Design, Marketing|1 Comment

Brand Archetypes

When it comes to creating, maintaining and growing your brand, it’s important to understand what personality it has. Like people, brands have personalities that influence how they connect with an audience. People respond better to brands speaking their language, and having an archetype can help you find that voice easier. Brand personalities are great because [...]

By |2021-03-26T15:05:08+00:00February 26th, 2021|Branding, Design, Marketing|0 Comments
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