The Art of Brand Storytelling – Everyone’s a Bard

The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]

By |2025-04-22T12:52:56+00:00April 25th, 2025|Brand Strategy, Branding, Design, Marketing|0 Comments

Green Colour Psychology in Branding

Green - the colour of life and growth. It’s the colour that makes us feel peaceful and uplifted. Green colour psychology generally provides a reserved, relaxing feeling because it is a cool colour. This article is part of a series exploring colour psychology in branding and how it affects brand perception and moulds its image. [...]

By |2025-03-26T14:07:53+00:00October 30th, 2024|Branding, Colour, Design, Marketing|0 Comments
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