The Art of Brand Storytelling – Everyone’s a Bard

The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]

By |2025-04-22T12:52:56+00:00April 25th, 2025|Brand Strategy, Branding, Design, Marketing|0 Comments

Why Boring Brands Die (and how to make yours fierce enough to survive)

It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]

By |2025-03-07T11:59:26+00:00March 7th, 2025|Brand Strategy, Branding, Creative, Design|0 Comments

Green Colour Psychology in Branding

Green - the colour of life and growth. It’s the colour that makes us feel peaceful and uplifted. Green colour psychology generally provides a reserved, relaxing feeling because it is a cool colour. This article is part of a series exploring colour psychology in branding and how it affects brand perception and moulds its image. [...]

By |2025-03-26T14:07:53+00:00October 30th, 2024|Branding, Colour, Design, Marketing|0 Comments

Yellow Colour Psychology in Branding

Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]

By |2025-01-29T15:48:15+00:00September 6th, 2024|Brand Strategy, Branding, Colour, Design, Marketing|1 Comment
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