Yellow Colour Psychology in Branding

Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]

By |2024-09-06T13:07:53+00:00September 6th, 2024|Brand Strategy, Branding, Colour, Design, Marketing|0 Comments

Why you Need Purpose-Driven Branding – The Quest is Vital

Purpose-driven branding is better for your brand’s image. It is more than your logo and the colours you use. It’s more than catchy slogans and pithy taglines. Beyond merely looking good, the image your brand projects depends on how you resonate with your clients on a deeper level. That is where your brand purpose [...]

By |2024-04-18T14:21:32+00:00April 5th, 2024|Brand Strategy, Branding, Design, Marketing|0 Comments

Strategies for Bold Branding – Plant your Banner

Why should you have Bold Branding? There’s a reason bold branding does better. Pushing boundaries and creating change is more noticeable than going ‘by the book’. As more businesses realise how powerful good branding is, it becomes harder to stand out. And that’s what you want to do, right? No one likes a wallflower. Branding [...]

By |2024-04-29T14:23:02+00:00March 22nd, 2024|Brand Strategy, Branding, Design, Marketing|0 Comments

How Marketing and Design Work Better Together

Marketers and designers can sometimes seem at odds to one another. Marketing is perceived as very data driven, all about metrics and performance, whereas design is seen as purely creative and visual. These two camps should be at odds with one another, right? Well, I believe that marketing and design work better together than apart. [...]

By |2022-09-12T11:58:27+00:00September 12th, 2022|Design, Marketing|0 Comments
Go to Top