One of my most frequent queries is about creating a balanced colour palette. And it’s not hard to see why. Most business owners know that colour is important in their branding - even when they aren’t sure exactly why. And they’re right - colour choice is vital for your brand in many ways. A brand’s [...]
The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]
Orange is an interesting colour in branding. As a warm colour, it is naturally enthusiastic but can be horribly misused when not understood. It has creative connotations and adventurous applications - though, like other warm colours, it can be tricky to use effectively. This article is part of a series exploring colour psychology in branding [...]
It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
DIY Design Pitfalls - When it's time to call in the experts It’s easier than ever to do it yourself. Entrepreneurs and small business owners can access budget-friendly design solutions with platforms like Canva, Adobe Express and online logo generators. However, while DIY design has many benefits, it also has some pitfalls. And if [...]
Purple – the colour of luxury and mystery. It's the colour that invokes artistic expression and deep spirituality. Purple colour psychology can be either cooling or warming, making it a subtle colour with many potential uses. This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
Green - the colour of life and growth. It’s the colour that makes us feel peaceful and uplifted. Green colour psychology generally provides a reserved, relaxing feeling because it is a cool colour. This article is part of a series exploring colour psychology in branding and how it affects brand perception and moulds its image. [...]
Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Red - the colour of fire and passion. It’s the colour that gets us hot under the collar and riled up. Red colour psychology is a warming influence that inflames passion and gets the heart racing! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]