Why do fonts matter?

When it comes to your brand identity, font choice is sometimes left at the back of the queue. It’s easy to understand why shape and colour are important, but why do fonts matter?   The simple explanation is that they provide another way for your brand to stand out.   Often, font choices can make [...]

By |2023-05-09T10:09:13+00:00May 9th, 2023|Brand Strategy, Branding, Fonts|1 Comment
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