To the casual observer, branding and marketing may appear to be the same. They're both inherently mysterious disciplines - branding is often described as a 'dark art'. They also have similar aims and goals, namely to aid the selling of a product or service. They both naturally lead to assisting sales (though I'll leave sales [...]
When it comes to a brand, most people think of the visual identity first - and in most cases, the logo. Although it's true that there is much, much more to a brand, there is no denying that good visuals are one of the most appealing aspects of a brand. So why, oh why, do [...]
It's not what you say - it's how you say it. I know, it's pretty cliché, but it's true. Especially when it comes to your brand voice. The voice is your herald, it announces your arrival. It has the power to inspire or extinguish, to praise or belittle. To create or destroy. It can [...]
I feel like this one needs to be said in a slightly more direct manner than usual. Changing your logo is not a rebrand. Glad I got that off my chest. Thanks for coming to my Ted Talk. Oh, you wanted more? Well, I guess I could delve a little deeper. Why are you [...]
'Are you worried about Canva?' I've been asked this question a few times. On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]
Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month. The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]
On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help? Empathy is the skill that allows us to see the [...]
I'm a bit Chaotic Good. Most of you reading this are going to be utterly bemused by that statement, though I'd wager a small number are nodding sagely and know exactly what I mean. Chaotic Good is an alignment in Dungeons & Dragons. The alignment system is a way of determining a character's [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]
Rebrand is a term that strikes a certain trepidation in business owners. It's at once scary and exciting; strangely daunting for a seven letter word. It's also one of those things we're never quite sure when to begin and as such often gets put off for years. But this can be problematic, and ignoring the [...]
