How brands create a great first impression – The Griffon’s Majesty

There’s nothing better than a good first impression. When a brand creates a great first impression, it makes every step to the sale far easier. Creating a great impression from the outset requires you to be bold, resonant and unforgettable. A glance that stops a scroll. A feeling of something refined. The whisper that tells [...]

By |2025-06-24T10:51:36+00:00June 24th, 2025|Brand Strategy, Branding, Marketing, Social Media|0 Comments

Performing Rituals – How to Keep a Consistent Brand Identity

One of the biggest struggles small business owners face is maintaining a consistent brand identity. Most aren’t struggling because of bad products or services, but because their brand feels like a moving target. It might be polished and sleek one day, then bubbly and fun the next. And that inconsistency is driving potential clients away [...]

By |2025-06-11T15:35:55+00:00June 11th, 2025|Brand Strategy, Branding|0 Comments

The Art of Brand Storytelling – Everyone’s a Bard

The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]

By |2025-04-22T12:52:56+00:00April 25th, 2025|Brand Strategy, Branding, Design, Marketing|0 Comments

Why Boring Brands Die (and how to make yours fierce enough to survive)

It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]

By |2025-03-07T11:59:26+00:00March 7th, 2025|Brand Strategy, Branding, Creative, Design|0 Comments
Go to Top