A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]
'Are you worried about Canva?' I've been asked this question a few times. On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]
There are many things that a happy designer can do that a frustrated one can't. Contrary to popular belief, creativity often doesn't come from pain. The trope of the 'tortured creative' is, for the most part, incorrect. As such, a relaxed designer is more likely to be able to find more creative solutions to problems. [...]
One of the things people remember first about a brand is it’s colour choices. In this series of articles, I’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour purple and the brand messages it promotes. Purple [...]
Today we find ourselves looking at an interesting branding project involving some elements of Japanese design that have been used within the Shinto religion, Samurai crests and right through to modern Japanese logo design. The Tomoe is a design that resembles a comma, and is a common design element in Kamon, Japanese family crests, that [...]