It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
DIY Design Pitfalls - When it's time to call in the experts It’s easier than ever to do it yourself. Entrepreneurs and small business owners can access budget-friendly design solutions with platforms like Canva, Adobe Express and online logo generators. However, while DIY design has many benefits, it also has some pitfalls. And if [...]
Purple – the colour of luxury and mystery. It's the colour that invokes artistic expression and deep spirituality. Purple colour psychology can be either cooling or warming, making it a subtle colour with many potential uses. This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]
'Are you worried about Canva?' I've been asked this question a few times. On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]
There are many things that a happy designer can do that a frustrated one can't. Contrary to popular belief, creativity often doesn't come from pain. The trope of the 'tortured creative' is, for the most part, incorrect. As such, a relaxed designer is more likely to be able to find more creative solutions to problems. [...]
Today we find ourselves looking at an interesting branding project involving some elements of Japanese design that have been used within the Shinto religion, Samurai crests and right through to modern Japanese logo design. The Tomoe is a design that resembles a comma, and is a common design element in Kamon, Japanese family crests, that [...]