Have you ever been in a shieldwall? I have. There’s something people don’t tell you when you’re standing in a line of clattering armour and bracing for an enemy charge. Just how easy it would be to turn and run. But you also don’t need to be told what happens if you do: the entire [...]
There’s nothing better than a good first impression. When a brand creates a great first impression, it makes every step to the sale far easier. Creating a great impression from the outset requires you to be bold, resonant and unforgettable. A glance that stops a scroll. A feeling of something refined. The whisper that tells [...]
Branding is an investment. Much like a dragon’s hoard, it’s no good to anyone if you just sleep on it. Branding only works if it’s out in the world - attracting attention, trust and loyalty. But so many small business owners fail to do this. Which gives you a unique opportunity to get ahead. Branding [...]
One of my most frequent queries is about creating a balanced colour palette. And it’s not hard to see why. Most business owners know that colour is important in their branding - even when they aren’t sure exactly why. And they’re right - colour choice is vital for your brand in many ways. A brand’s [...]
The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]
Orange is an interesting colour in branding. As a warm colour, it is naturally enthusiastic but can be horribly misused when not understood. It has creative connotations and adventurous applications - though, like other warm colours, it can be tricky to use effectively. This article is part of a series exploring colour psychology in branding [...]
DIY Design Pitfalls - When it's time to call in the experts It’s easier than ever to do it yourself. Entrepreneurs and small business owners can access budget-friendly design solutions with platforms like Canva, Adobe Express and online logo generators. However, while DIY design has many benefits, it also has some pitfalls. And if [...]
Purple – the colour of luxury and mystery. It's the colour that invokes artistic expression and deep spirituality. Purple colour psychology can be either cooling or warming, making it a subtle colour with many potential uses. This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
There’s something all businesses have in common - they change over time. At some stage all businesses evolve, whether due to internal pressure or external factors. And where there is change, a rebrand is often not far behind. Show me the business that never needs to rebrand, and I’ll show you a liar. However, many [...]
Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]