When it comes to creating, maintaining and growing your brand, it’s important to understand what personality it has. Like people, brands have personalities that influence how they connect with an audience. People respond better to brands speaking their language, and having an archetype can help you find that voice easier. Brand personalities are great because [...]
Deciding to step out on your brand journey is only the first step, and doing so without direction can leave even the most seasoned adventurer lost in the wilderness. Branding can in some ways be like hiking - it's easy to get out and start, but without direction you can end up lost and [...]
Building a brand is a lengthy task. It’s not a ‘one and done’ exercise, but a continual process that grows and evolves over the lifetime of a business. Shortcuts are almost unheard of. But there are activities that can help give your brand a boost, and blogging is definitely one of them. So [...]
Most brands start with a single step. The idea that even huge brands like Disney, Mcdonalds and Nintendo started out fully formed is ludicrous. Brands evolve and change over time to fit ever changing markets and trends. The above brands are strong as they have evolved over decades (and in the case of Nintendo, [...]
Semiotics - the study of signs At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]
Building Better Branding - Part 1 Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in [...]
Squares are an important building block of design. The shape psychology of squares and rectangles creates a set of feelings and emotions that the canny brand owner can use to their advantage. Colour is a vital part of a brand's identity - but just as important is shape. The silhouette of a design is [...]
Today we find ourselves looking at an interesting branding project involving some elements of Japanese design that have been used within the Shinto religion, Samurai crests and right through to modern Japanese logo design. The Tomoe is a design that resembles a comma, and is a common design element in Kamon, Japanese family crests, that [...]