Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a mammoth [...]
Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in your market. This is often a [...]
Building Better Branding - Part 1 Branding is a huge part of the market strategy for any business. Increasingly, people shop with brands that speak to their core values. With so much choice, they can afford to. As such, your brand needs to be strong and clear to stand out amongst the others in [...]
Squares are an important building block of design. The shape psychology of squares and rectangles creates a set of feelings and emotions that the canny brand owner can use to their advantage. Colour is a vital part of a brand's identity - but just as important is shape. The silhouette of a design is [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what messages it sends. For the first article we'll look at the process of using multiple colours and how [...]
As many of you might know, today sees the release of the highly anticipated Avengers: Infinity War in cinemas across the world. I've not seen it at the time of writing, so don't worry about spoilers here. The film is hugely ambitious and is the first of it's type to try to tie an entire universe [...]
Innovate - verb - Make changes in something established, especially by introducing new methods, ideas, or products. Innovation is a word that is often unfortunately mired in hyperbole. The idea is a grand one, encompassing many truly positive actions such as change for the better, out with the old and in with the new as well [...]
Today we find ourselves looking at an interesting branding project involving some elements of Japanese design that have been used within the Shinto religion, Samurai crests and right through to modern Japanese logo design. The Tomoe is a design that resembles a comma, and is a common design element in Kamon, Japanese family crests, that [...]
September 19th is International Talk Like a Pirate Day - a parody holiday during which observers are expected to talk like a pirate. On surface value it is a quirky event that seems nothing more than a little bit of fun with no real meaning. Something that an oddball might celebrate, a bit of a [...]