It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
Brand Strategy is one of the most important aspects of building a bold, unique brand. But when I first started my adventure, I wasn’t even sure how to define it. That’s why this fortnight’s article isn’t going to focus directly on a single aspect of branding. Instead, I’m going to show you my journey - [...]
We are a society built on mythology - people love a good story. From the most ancient of civilisations through to the modern day, we’ve used myths and legends to entertain, teach and connect. Over time, folklore has become a part of a shared language, able to transcend communication barriers and connect people with shared [...]
Brand Communication - The Warrior's Battlecry Brand communication - the act of how a brand communicates - is just as important the message. You could craft the most incredible message, with all the right terms and phrases, but if it is not communicated effectively it will still fall flat. In the final article on the [...]
Brand Clarity - The Warrior’s Colours You need brand clarity. Clear enough for you? I’m certainly going to go into more detail but like a clear brand message, it was important to be to the point as soon as possible. This article follows on from ‘Maintaining Brand Consistency – The Warrior’s Code’ as the second [...]
How Brand Strategy Sessions Help Your Business - Crafting a Battleplan A strong brand strategy is one of the most important (yet undervalued) tools in your arsenal. While action is important, without effective planning any outcomes are entirely left to chance. If you want to come out on top, that isn’t good enough. Brand [...]
Brand Consistency By now, you’re well aware that a brand is more than a catchy tagline or snazzy logo (and if you aren’t, read why here). However, one of the biggest challenges business owners face is maintaining brand consistency. In this article, we’ll explore brand consistency and how to use it to get ahead of [...]
Starting a Brand - How it Helps your Business Starting a brand is both exciting and daunting. You may be a startup, new to business and about to jump into building your first brand. You could be a veteran, savvy in business but new to understanding how to make the most of your brand. [...]
Brand Spirit Animal Exercise - Walking the Druid's Path The brand spirit animal exercise is a favourite of mine. It’s not the most involved or cunning exercise, but it’s ALWAYS fun. It makes for a great early ice-breaker in the brand discovery process. In this article, I’ll break it down and explain why you [...]
Purpose-driven branding is better for your brand’s image. It is more than your logo and the colours you use. It’s more than catchy slogans and pithy taglines. Beyond merely looking good, the image your brand projects depends on how you resonate with your clients on a deeper level. That is where your brand purpose [...]