Brand Spirit Animal Exercise - Walking the Druid's Path The brand spirit animal exercise is a favourite of mine. It’s not the most involved or cunning exercise, but it’s ALWAYS fun. It makes for a great early ice-breaker in the brand discovery process. In this article, I’ll break it down and explain why you [...]
Purpose-driven branding is better for your brand’s image. It is more than your logo and the colours you use. It’s more than catchy slogans and pithy taglines. Beyond merely looking good, the image your brand projects depends on how you resonate with your clients on a deeper level. That is where your brand purpose [...]
Why should you have Bold Branding? There’s a reason bold branding does better. Pushing boundaries and creating change is more noticeable than going ‘by the book’. As more businesses realise how powerful good branding is, it becomes harder to stand out. And that’s what you want to do, right? No one likes a wallflower. [...]
What are the Seven Deadly Sins of Branding? There is something insidious eroding your brand authority and image - the Seven Deadly Sins of Branding. As your brand is a collection of thoughts and feelings associated with your business, any damage to this creates negative impressions. Brand identity and authority are crucial to your success [...]
First impressions matter. We make hundreds of tiny decisions every day based on initial thoughts and instincts. So how your brand looks is vital. The problem is, that navigating graphic design for small business is tough. It's like being lost in a colossal maze. The tight confines of a maze can be disorienting if [...]
There’s no feeling quite like being lost. The moment you look around and realise you don’t know where the hell you are is confusing and anxiety-inducing. When it happens in your brand, it’s the same - this is where your brand strategy saves you. Any good adventurer will tell you there are three things [...]
When it comes to a brand, most people think of the visual identity first - and in most cases, the logo. Although it's true that there is much, much more to a brand, there is no denying that good visuals are one of the most appealing aspects of a brand. So why, oh why, do [...]
I've not been subtle in my assertions that branding is a journey, not a destination. And while it's important to keep exploring, you shouldn't forget to look back on your progress from time to time. Taking in what successes - and failures - you've had is crucial to your continued brand development and alignment. This [...]
It's not what you say - it's how you say it. I know, it's pretty cliché, but it's true. Especially when it comes to your brand voice. The voice is your herald, it announces your arrival. It has the power to inspire or extinguish, to praise or belittle. To create or destroy. It can [...]
Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]