Why Pay For Graphic Design When You Can Just Use Canva?

'Are you worried about Canva?' I've been asked this question a few times.  On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]

By |2022-05-23T15:49:04+00:00May 23rd, 2022|Branding, Creative, Design|0 Comments

Why do you need a Brand Strategist?

Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month.   The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]

By |2022-03-15T13:58:16+00:00March 15th, 2022|Brand Strategy, Branding, Marketing|0 Comments

Why Empathy is Vital to Great Design

On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help?   Empathy is the skill that allows us to see the [...]

By |2022-03-04T16:23:33+00:00March 4th, 2022|Brand Strategy, Branding, Design|0 Comments

The Adventurer – Defining Brand Values, Qualities and Beliefs

I'm a bit Chaotic Good.   Most of you reading this are going to be utterly bemused by that statement, though I'd wager a small number are nodding sagely and know exactly what I mean.   Chaotic Good is an alignment in Dungeons & Dragons. The alignment system is a way of determining a character's [...]

By |2022-03-04T16:23:18+00:00January 26th, 2022|Brand Strategy, Branding|0 Comments

Colour in Branding – Green

One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes.   Green is a secondary colour, the [...]

By |2022-01-20T11:51:51+00:00April 21st, 2021|Branding, Colour, Design, Marketing|1 Comment

Brand Archetypes

When it comes to creating, maintaining and growing your brand, it’s important to understand what personality it has. Like people, brands have personalities that influence how they connect with an audience. People respond better to brands speaking their language, and having an archetype can help you find that voice easier. Brand personalities are great because [...]

By |2021-03-26T15:05:08+00:00February 26th, 2021|Branding, Design, Marketing|0 Comments

Colour in Branding – Orange

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes.   Orange [...]

By |2020-10-30T10:19:53+00:00October 30th, 2020|Branding, Colour, Design, Marketing|0 Comments
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