Colour in Branding – Green

One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes.   Green is a secondary colour, the [...]

By |2021-04-22T14:52:38+00:00April 21st, 2021|Branding, Colour, Design, Marketing|1 Comment

Colour in Branding – Orange

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes.   Orange [...]

By |2020-10-30T10:19:53+00:00October 30th, 2020|Branding, Colour, Design, Marketing|0 Comments

Colour in Branding – Red

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour red and the brand messages it promotes.   Red [...]

By |2020-10-30T09:56:20+00:00October 2nd, 2020|Branding, Colour, Design, Marketing|0 Comments

Semiotics

Semiotics - the study of signs     At 6:44am (local), in an airport bathroom in Narita, Japan, I reach for a curved, chrome tap with a blue circle on the handle. Despite my 13 hour flight (not to mention the 6 hour change in Hong Kong), my instincts tell me that, even half the [...]

By |2020-03-13T12:54:50+00:00October 21st, 2019|Branding, Marketing|1 Comment

Colour in Branding – Yellow

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour yellow and the brand messages it promotes.   Yellow [...]

By |2020-09-30T12:22:45+00:00August 7th, 2019|Branding, Colour, Design, Marketing|0 Comments
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