Squares are an important building block of design. The shape psychology of squares and rectangles creates a set of feelings and emotions that the canny brand owner can use to their advantage. Colour is a vital part of a brand's identity - but just as important is shape. The silhouette of a design is [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what messages it sends. For the first article we'll look at the process of using multiple colours and how [...]
As many of you might know, today sees the release of the highly anticipated Avengers: Infinity War in cinemas across the world. I've not seen it at the time of writing, so don't worry about spoilers here. The film is hugely ambitious and is the first of it's type to try to tie an entire universe [...]
The Theory of Evolution When the word 'Evolution' is mentioned, it is most commonly referring to Charles Darwin's famous Theory of Evolution as set out in his book 'On the Origin of Species'. The scientific theory is well known, forming the basis of our understanding of the natural order and biodiversity; though it has [...]
Today we find ourselves looking at an interesting branding project involving some elements of Japanese design that have been used within the Shinto religion, Samurai crests and right through to modern Japanese logo design. The Tomoe is a design that resembles a comma, and is a common design element in Kamon, Japanese family crests, that [...]