Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
The word ‘brand’ is thrown around a lot. It is frequently used to describe several things - from a business as an entity to the images associated with it. The thing is a lot of what we offhandedly refer to as ‘brand’ is not correct. Brand is perception and understanding this helps focus your efforts [...]
Green - the colour of life and growth. It’s the colour that makes us feel peaceful and uplifted. Green colour psychology generally provides a reserved, relaxing feeling because it is a cool colour. This article is part of a series exploring colour psychology in branding and how it affects brand perception and moulds its image. [...]
A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]
Brand Strategy is one of the most important aspects of building a bold, unique brand. But when I first started my adventure, I wasn’t even sure how to define it. That’s why this fortnight’s article isn’t going to focus directly on a single aspect of branding. Instead, I’m going to show you my journey - [...]
Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
We are a society built on mythology - people love a good story. From the most ancient of civilisations through to the modern day, we’ve used myths and legends to entertain, teach and connect. Over time, folklore has become a part of a shared language, able to transcend communication barriers and connect people with shared [...]
Red - the colour of fire and passion. It’s the colour that gets us hot under the collar and riled up. Red colour psychology is a warming influence that inflames passion and gets the heart racing! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
Ironclad - How to build trust with branding There’s one value I hear crop up more than almost any other. Trust. It’s by far the most common thing that people want to associate with their brand. And why wouldn’t they? Having a trusted brand means more sales, so business owners always want to understand how [...]
Blue - the colour of sea and sky. A harbinger of limitless potential and infinite calm. Blue in colour psychology is a cooling influence that tempers passions and creates stability. This article is part of a series exploring colour psychology in branding, and how it affects perceptions of a brand and moulds its image. Blue [...]