Brand Loyalty – Red vs Blue

Brand loyalty refers to positive emotions that consumers associate with a brand. It is a measurement of how likely customers are to return, despite competitor's efforts. The concept is nothing new but is becoming ever more important as clients have more choice. It's a constant struggle between brands, hoping to lure new customers while retaining [...]

By |2022-04-22T11:21:19+00:00April 22nd, 2022|Brand Strategy, Marketing|0 Comments

Why do you need a Brand Strategist?

Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month.   The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]

By |2022-03-15T13:58:16+00:00March 15th, 2022|Brand Strategy, Branding, Marketing|0 Comments

Colour in Branding – Green

One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes.   Green is a secondary colour, the [...]

By |2022-01-20T11:51:51+00:00April 21st, 2021|Branding, Colour, Design, Marketing|1 Comment

Brand Archetypes

When it comes to creating, maintaining and growing your brand, it’s important to understand what personality it has. Like people, brands have personalities that influence how they connect with an audience. People respond better to brands speaking their language, and having an archetype can help you find that voice easier. Brand personalities are great because [...]

By |2021-03-26T15:05:08+00:00February 26th, 2021|Branding, Design, Marketing|0 Comments

Colour in Branding – Orange

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes.   Orange [...]

By |2020-10-30T10:19:53+00:00October 30th, 2020|Branding, Colour, Design, Marketing|0 Comments

9 Reasons Blogging is Good for your Brand and why you Should be Doing it Now.

  Building a brand is a lengthy task. It’s not a ‘one and done’ exercise, but a continual process that grows and evolves over the lifetime of a business. Shortcuts are almost unheard of. But there are activities that can help give your brand a boost, and blogging is definitely one of them.   So [...]

By |2022-01-31T10:32:09+00:00October 22nd, 2020|Branding, Marketing, Social Media|0 Comments

Colour in Branding – Red

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour red and the brand messages it promotes.   Red [...]

By |2020-10-30T09:56:20+00:00October 2nd, 2020|Branding, Colour, Design, Marketing|0 Comments
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