‘Branding just isn’t as useful for small businesses.’ It’s a lie I hear people tell themselves all the time - one of many common brand misconceptions I encounter. But I get it. It feels like it should be true. It’s certainly perpetuated enough to feel like it is. Branding can get a bad rep. It’s [...]
It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
Brand Strategy is one of the most important aspects of building a bold, unique brand. But when I first started my adventure, I wasn’t even sure how to define it. That’s why this fortnight’s article isn’t going to focus directly on a single aspect of branding. Instead, I’m going to show you my journey - [...]
Purpose-driven branding is better for your brand’s image. It is more than your logo and the colours you use. It’s more than catchy slogans and pithy taglines. Beyond merely looking good, the image your brand projects depends on how you resonate with your clients on a deeper level. That is where your brand purpose [...]