Storytelling is the spark that brings your brand to life. While clever taglines and pretty visuals attract attention, the real connective tissue of your brand is the stories you weave. These are more than fantastic tales or epic sagas; they’re the best tools for building an emotional connection with your audience. The problem is, small [...]
‘Branding just isn’t as useful for small businesses.’ It’s a lie I hear people tell themselves all the time - one of many common brand misconceptions I encounter. But I get it. It feels like it should be true. It’s certainly perpetuated enough to feel like it is. Branding can get a bad rep. It’s [...]
Have you ever been in a shieldwall? I have. There’s something people don’t tell you when you’re standing in a line of clattering armour and bracing for an enemy charge. Just how easy it would be to turn and run. But you also don’t need to be told what happens if you do: the entire [...]
There’s nothing better than a good first impression. When a brand creates a great first impression, it makes every step to the sale far easier. Creating a great impression from the outset requires you to be bold, resonant and unforgettable. A glance that stops a scroll. A feeling of something refined. The whisper that tells [...]
Branding is an investment. Much like a dragon’s hoard, it’s no good to anyone if you just sleep on it. Branding only works if it’s out in the world - attracting attention, trust and loyalty. But so many small business owners fail to do this. Which gives you a unique opportunity to get ahead. Branding [...]
One of my most frequent queries is about creating a balanced colour palette. And it’s not hard to see why. Most business owners know that colour is important in their branding - even when they aren’t sure exactly why. And they’re right - colour choice is vital for your brand in many ways. A brand’s [...]
The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]
It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
There’s something all businesses have in common - they change over time. At some stage all businesses evolve, whether due to internal pressure or external factors. And where there is change, a rebrand is often not far behind. Show me the business that never needs to rebrand, and I’ll show you a liar. However, many [...]
A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]