The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]
Orange is an interesting colour in branding. As a warm colour, it is naturally enthusiastic but can be horribly misused when not understood. It has creative connotations and adventurous applications - though, like other warm colours, it can be tricky to use effectively. This article is part of a series exploring colour psychology in branding [...]
It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
There’s something all businesses have in common - they change over time. At some stage all businesses evolve, whether due to internal pressure or external factors. And where there is change, a rebrand is often not far behind. Show me the business that never needs to rebrand, and I’ll show you a liar. However, many [...]
Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
The word ‘brand’ is thrown around a lot. It is frequently used to describe several things - from a business as an entity to the images associated with it. The thing is a lot of what we offhandedly refer to as ‘brand’ is not correct. Brand is perception and understanding this helps focus your efforts [...]
A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]
Brand Strategy is one of the most important aspects of building a bold, unique brand. But when I first started my adventure, I wasn’t even sure how to define it. That’s why this fortnight’s article isn’t going to focus directly on a single aspect of branding. Instead, I’m going to show you my journey - [...]
Yellow - the colour of sunlight and summer. It’s the colour that makes us feel joyful and optimistic. Yellow in colour psychology is a warming influence, providing energy and making life look that little bit brighter! This article is part of a series exploring colour psychology in branding and how it affects brand perception and [...]
We are a society built on mythology - people love a good story. From the most ancient of civilisations through to the modern day, we’ve used myths and legends to entertain, teach and connect. Over time, folklore has become a part of a shared language, able to transcend communication barriers and connect people with shared [...]