There’s nothing better than a good first impression. When a brand creates a great first impression, it makes every step to the sale far easier. Creating a great impression from the outset requires you to be bold, resonant and unforgettable. A glance that stops a scroll. A feeling of something refined. The whisper that tells [...]
One of the biggest struggles small business owners face is maintaining a consistent brand identity. Most aren’t struggling because of bad products or services, but because their brand feels like a moving target. It might be polished and sleek one day, then bubbly and fun the next. And that inconsistency is driving potential clients away [...]
Branding is an investment. Much like a dragon’s hoard, it’s no good to anyone if you just sleep on it. Branding only works if it’s out in the world - attracting attention, trust and loyalty. But so many small business owners fail to do this. Which gives you a unique opportunity to get ahead. Branding [...]
One of my most frequent queries is about creating a balanced colour palette. And it’s not hard to see why. Most business owners know that colour is important in their branding - even when they aren’t sure exactly why. And they’re right - colour choice is vital for your brand in many ways. A brand’s [...]
The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]
Orange is an interesting colour in branding. As a warm colour, it is naturally enthusiastic but can be horribly misused when not understood. It has creative connotations and adventurous applications - though, like other warm colours, it can be tricky to use effectively. This article is part of a series exploring colour psychology in branding [...]
It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
There’s something all businesses have in common - they change over time. At some stage all businesses evolve, whether due to internal pressure or external factors. And where there is change, a rebrand is often not far behind. Show me the business that never needs to rebrand, and I’ll show you a liar. However, many [...]
Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
The word ‘brand’ is thrown around a lot. It is frequently used to describe several things - from a business as an entity to the images associated with it. The thing is a lot of what we offhandedly refer to as ‘brand’ is not correct. Brand is perception and understanding this helps focus your efforts [...]