There’s nothing better than a good first impression. When a brand creates a great first impression, it makes every step to the sale far easier. Creating a great impression from the outset requires you to be bold, resonant and unforgettable. A glance that stops a scroll. A feeling of something refined. The whisper that tells [...]
One of the biggest struggles small business owners face is maintaining a consistent brand identity. Most aren’t struggling because of bad products or services, but because their brand feels like a moving target. It might be polished and sleek one day, then bubbly and fun the next. And that inconsistency is driving potential clients away [...]
Branding is an investment. Much like a dragon’s hoard, it’s no good to anyone if you just sleep on it. Branding only works if it’s out in the world - attracting attention, trust and loyalty. But so many small business owners fail to do this. Which gives you a unique opportunity to get ahead. Branding [...]
One of my most frequent queries is about creating a balanced colour palette. And it’s not hard to see why. Most business owners know that colour is important in their branding - even when they aren’t sure exactly why. And they’re right - colour choice is vital for your brand in many ways. A brand’s [...]
The art of storytelling was, once upon a time, the reserve of mead halls and firesides. Travelling minstrels and performers would draw crowds wherever they went. Now - everyone’s a bard. Or at least, they’d like to be. The world is full of people seeking attention for themselves, their products or their brand. Content is [...]
It’s a simple question - why do boring brands die? The answer is also pretty simple - but what exactly makes a brand ‘boring’ is a little more complex. Consumers are bombarded with choices, so only the most engaging brands cut through the noise to land their message. Brands that don’t differentiate risk fading into [...]
There’s something all businesses have in common - they change over time. At some stage all businesses evolve, whether due to internal pressure or external factors. And where there is change, a rebrand is often not far behind. Show me the business that never needs to rebrand, and I’ll show you a liar. However, many [...]
Consumers have more choices than ever before - and are drawn to brands they can trust. But what fuels this trust? Though the answer contains a myriad of elements, there is one that often stands out - a strong logo. But why? This is where the Talisman Effect comes into play. It’s when a logo [...]
The word ‘brand’ is thrown around a lot. It is frequently used to describe several things - from a business as an entity to the images associated with it. The thing is a lot of what we offhandedly refer to as ‘brand’ is not correct. Brand is perception and understanding this helps focus your efforts [...]
A balanced brand is essential to captivating an audience while staying true to your identity. Simply being creative isn’t enough anymore as so many brands seek the attention of consumers. This balancing act requires many traits - and too often, brands fail in one or more areas. Many businesses fail because their brand is unbalanced, [...]