Why should you have Bold Branding? There’s a reason bold branding does better. Pushing boundaries and creating change is more noticeable than going ‘by the book’. As more businesses realise how powerful good branding is, it becomes harder to stand out. And that’s what you want to do, right? No one likes a wallflower. Branding [...]
‘Oh god,’ you think ‘not design jargon’ as you open a reply from your graphic designer. ‘Please, god, no more graphic design terms.’ Every industry has its terms that seem like they’re in a different language (and sometimes are). They can leave you feeling confused and bewildered. You can just imagine the designer’s smugness: [...]
Marketers and designers can sometimes seem at odds to one another. Marketing is perceived as very data driven, all about metrics and performance, whereas design is seen as purely creative and visual. These two camps should be at odds with one another, right? Well, I believe that marketing and design work better together than apart. [...]
I feel like this one needs to be said in a slightly more direct manner than usual. Changing your logo is not a rebrand. Glad I got that off my chest. Thanks for coming to my Ted Talk. Oh, you wanted more? Well, I guess I could delve a little deeper. Why are you [...]
'Are you worried about Canva?' I've been asked this question a few times. On the surface, it makes sense. I'm a graphic designer and make a living through design. Therefore, any form of automation or 'DIY' option should be a killer for my business. It's not hard to see why some designers feel uneasy about [...]
There are many things that a happy designer can do that a frustrated one can't. Contrary to popular belief, creativity often doesn't come from pain. The trope of the 'tortured creative' is, for the most part, incorrect. As such, a relaxed designer is more likely to be able to find more creative solutions to problems. [...]
On your adventure, you come across a village under siege from bandits. You have your own mission, but without aid, the villagers will surely lose their harvest - or worse. Do you turn and leave them to their plight, or step in and help? Empathy is the skill that allows us to see the [...]
One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes. Orange [...]
When it comes to your brand, the logo is often a star player in your brand identity. It holds a prominent position and, when designed correctly, can be a powerful marketing tool in itself. So getting it right is important, but why is it difficult? Surely it’s just a drawing, that shouldn’t be [...]
When I was about 10 years old, my uncle bought me a Nintendo 64. With it, a copy of The Legend of Zelda: Ocarina of Time. It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds. I still play every Zelda game on release over 20 [...]