Why do you need a Brand Strategist?

Two generals are sent to lay siege to enemy castles. The first is sent with elite warriors. The second has a less experienced force. They must complete their task in a month.   The first general leaves immediately. They attack the castle in a brutal frontal assault. The fighting is fierce and intense. Within a [...]

By |2022-03-15T13:58:16+00:00March 15th, 2022|Brand Strategy, Branding, Marketing|0 Comments

The Adventurer – Defining Brand Values, Qualities and Beliefs

I'm a bit Chaotic Good.   Most of you reading this are going to be utterly bemused by that statement, though I'd wager a small number are nodding sagely and know exactly what I mean.   Chaotic Good is an alignment in Dungeons & Dragons. The alignment system is a way of determining a character's [...]

By |2022-03-04T16:23:18+00:00January 26th, 2022|Brand Strategy, Branding|0 Comments

Colour in Branding – Green

One of the things people remember first about a brand is it’s colour choices. In this series of articles, we’ll be looking at what each colour says about a brand, how it makes people react and what messages it sends. This article looks at the colour green and the brand messages it promotes.   Green is a secondary colour, the [...]

By |2022-01-20T11:51:51+00:00April 21st, 2021|Branding, Colour, Design, Marketing|1 Comment

Colour in Branding – Orange

One of the things people remember first about a brand is it's colour choices. In this series of articles, we'll be looking at what each colour says about a brand, how it makes people react and what message it sends. This article looks at the colour orange and the brand messages it promotes.   Orange [...]

By |2020-10-30T10:19:53+00:00October 30th, 2020|Branding, Colour, Design, Marketing|0 Comments

Colour in Branding – Red

One of the things people remember first about a brand is it’s colour choices. In this series of infographics we’ll be looking at what each colour says about a brand, how it makes people react and what message it sends. This infographic looks at the colour red and the brand messages it promotes.   Red [...]

By |2020-10-30T09:56:20+00:00October 2nd, 2020|Branding, Colour, Design, Marketing|0 Comments
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